Aleksandr Lialiushkin / Hello TSC

Aleksandr Lialiushkin
Senior Designer / Art Director

+4915203790195
alexlyalyushkin@gmail.com

Hello The Storytelling Company • Hello The Storytelling Company • Hello The Storytelling Company

I'm Alex, Art Director and Senior Designer.

I prepared this portfolio to apply for the Art Director - Brand & Presentation Designer position. You are looking for an Art Director who lives in decks and cares deeply about brand, and I believe you have found them.

With 10+ years spanning brand design and presentation craft, I operate at the intersection of systematic thinking and hands-on execution. Over the last three years, I worked as a Senior Designer and Art Director at DeepL, driving not only brand systems and campaign art direction, but also high-stakes decks and presentations. I built presentation templates for the DeepL Brand Refresh, designed internal and external campaign and customer experience decks, and art-directed flagship keynotes for major events like DeepL Dialogues and Spring Launch.

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Hello The Storytelling Company

I'm Alex, Art Director and Senior Designer.

I prepared this portfolio to apply for the Art Director - Brand & Presentation Designer position. You are looking for an Art Director who lives in decks and cares deeply about brand, and I believe you have found them.

With 10+ years spanning brand design and presentation craft, I operate at the intersection of systematic thinking and hands-on execution. Over the last three years, I worked as a Senior Designer and Art Director at DeepL, driving not only brand systems and campaign art direction, but also high-stakes decks and presentations. I built presentation templates for the DeepL Brand Refresh, designed internal and external campaign and customer experience decks, and art-directed flagship keynotes for major events like DeepL Dialogues and Spring Launch.

Straight to the point. My PowerPoint skills in action.

For DeepL Dialogues 2026 in Berlin, I worked as an Art Director for Keynote Design. Here you can see one of the presentations, the CEO keynote, which I fully designed and animated in PowerPoint.

my projects · my projects · my projects · my projects · my projects

DeepL

Translation platform
Senior Designer (Creative Studio)

It would take a week to guide you through everything I've created at DeepL. Starting as a Marketing Designer, I have grown into a Senior Designer at the Creative Studio, taking ownership of art direction and execution for various campaigns and product launches.

Key Contributions:
• Created art direction for 5+ integrated campaigns from scratch, ranging from demand generation to digital events.
• Scaled rebranding efforts by developing a robust suite of Figma, deck, and 3D Spline templates to streamline internal and external design workflows.
• Produced end-to-end creatives for 10+ global launches, reviewing product/feature positioning across market and delivering static assets and motion storyboards.

Tools: Figma | Adobe CC | Spline | Asana | Google Slides
AI tools: DeepL Agent | Gemini | Krea | Lummi

MTK theatre

Independent theatre company
Senior Brand & Communication Designer

The brand identity needed to be reconstructed to visually translate the values and spirit of the theatre company. Then, we had to rebuild all the on-brand assets for ads, web, emails, and print.

We concentrated the entire design system around typography and the gradient based on three corporate colors. The design system is easy to rebuild for a purpose: for example, a poster, a social media post, or an email.

Key Contributions:
• Increased the company’s income by 20% by redesigning the brand guidelines and leading the team of two designers.
• Expanded the audience by 10% by filming video teasers with an end-to-end production: from the idea to creation.

Tools: Adobe CC | Figma | Procreate | Blocs | Miro

Art Tabor

Art Institution & Gallery
Art Director • Senior Brand Designer

Art Tabor is a multidisciplinary art institution, gallery, and workshop hub. We developed a flexible, dynamic visual system designed to adapt seamlessly across diverse communication channels and three core pillars: art exhibitions, educational programs, and social initiatives

The logo is deeply rooted in Art Tabor’s brand DNA. The horse mark symbolizes the nomadic origins of the art space and its continuous evolution. The visual system is based on modular geometric forms that, paired with a structural line, form the layouts. This approach is balanced by a strict grid system, ensuring absolute consistency across platforms while preserving the space's unique, avant-garde character.

Key Contributions:
• Conceptualized and delivered a visual identity, a structured asset library, and comprehensive guidelines for seamless cross-platform implementation.
• Directed the visual strategy for the institution's launch campaign, establishing a cohesive and recognizable brand image that unified all three operational pillars.

Tools: Figma | Adobe CC | Photography

Verification

music project

VERIFICATION is a music project that combines classical and electronic music, exploring the human and artificial in its artistic practice. To reflect this, we chose a human visual dissolving into pixels as the key artwork. We also used an antiqua typeface to maintain a connection with classical music traditions, alongside highly textured visuals of nature and light for the stage projections.

Contacts

Collaboration is everything! I believe teams craft the best products. If you feel I might be a good fit for your company or project, drop me a line by email or LinkedIn. You can download my CV here.

+4915203790195
alexlyalyushkin@gmail.com

Aleksandr Lialiushkin
Senior Designer / Art Director / Brand & Communication

Aleksandr Lialiushkin
Senior Designer / Art Director

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