Showing my full DeepL portfolio would take a week. Instead, I’ll walk you through selected campaigns I led as Art Director and Senior Designer, alongside highlights from various other projects.
DeepL Spring Launch is an online event where DeepL presents new features and products. For the 2026 edition, I created the Art Direction, produced sub-brand guidelines, and also designed 50% of the keynote and promotional assets. The hero graphic across the event is the DeepL platform with its technology at its core. It contains several layers of 3D-shaded cubes to show DeepL announcing new features across several products. Progressive blur represents fluency and speed. Together, this creates a “pulsating effect” to represent DeepL as an up-to-date technology and AI leader.
Every year, DeepL releases its flagship report. For the 2026 edition, I chose the theme “Enlightening the Revolution,” which aligns with the findings from the report. The main DeepL character element is the core of the campaign, featuring light strokes and a glow that enlightens the revolution in the Language AI industry.
For this campaign, I produced not only the Art Direction but also social media assets, and the main element: the Foleon web version of the report with interactive elements.
The Life Sciences Campaign was focused on the advantages of the DeepL platform for the Pharma and Life Sciences industry. The biggest challenge was to combine two fields: science and language. I created the main visual for the campaign—the “molecule”—which represents a deep view into science and shows how it connects with language.
To support the main visual, I used the look of the periodic table, which was built from the same grid. For abstract visuals, I developed a polypeptide chain from character blocks. The final segments of the chain can be 0.75 times smaller to demonstrate the substance's natural growth.
Financial Services Campaign
This campaign was focused on the advantages of the DeepL platform for financial services and insurance companies. I developed the Art Direction for the campaign, finding its unique look and feel. The chosen color palette represents the fintech and insurance industries, and the color combination creates a unique look for the campaign. The main composition element is the Ecosystem Flower. It represents the connection within the industry, as well as the unity between all parts of finance and language. It can be constructed from illustration compositions and language blocks. Made of language blocks and illustration elements, the growing curve is part of the Ecosystem Flower and represents individual company growth together with Language AI from DeepL.
DeepL Dialogues 2026
DeepL Dialogues is an offline event where DeepL connects with its customers and reveals new features and products. I was a member of the design team for Dialogues 2024 and 2025. Here, you can see the designs for the 2025 edition with the theme “The New Dawn,” reflected in the main gradient. I produced social media assets and the CEO keynote for that event, shaping the look and feel of all the keynotes at the event.
You can also take a look at the Creative Studio Showreel, showcasing the process and results of our work for DeepL Dialogues 2025. I created the storyline and storyboard for this video, together with a motion designer.
More
I supported DeepL in the transition to a new brand. Specifically, I produced the four packs of Figma Buzz templates, as well as developed external and internal Google Slides templates. Here you can see some of the additional designs, as well as the Pride Month campaign I designed in 2025.
Contacts
Collaboration is everything! I believe teams craft the best products. If you feel I might be a good fit for your company or project, drop me a line by email or LinkedIn. You can download my CV here.
+4915203790195 alexlyalyushkin@gmail.com
Aleksandr Lialiushkin Senior Designer / Art Director / Brand & Communication
Aleksandr Lialiushkin Brand & Communication Designer