+4915203790195
alexlyalyushkin@gmail.com
Download CV
Aleksandr
Lialiushkin
I believe that design isn't just how it looks, but how it works and why it matters.
I started as a freelance Graphic Designer in 2012 (when I was in my second year of education) by creating content for web and social media. In fourteen years, I grew to a Senior Brand & Communication Designer and Art Director taking design ownership for all branding and designing processes.

I produced digital layouts and printed matter for 20+ companies using a solid bunch of tools: from Adobe CC and Figma to Cinema 4D and Procreate. Moreover, I am highly skilled in video production, motion graphics, and 3D creation.

Let’s change the world together! I am the designer you have been looking for years. Don’t hesitate to contact me if you have Brand & Communication (and Graphic, of course) design job opportunities.
Before exploring my work, I’d like to share my perspective on a theme that is shaping our industry today.
Click the question below to dive in, or head straight to my projects.
What is human-centered design?
Design exists for humans only. Machines and agents doesn’t need it. In order to achieve its goals, design should never stop at just selling a product or informing a user. It has to inspire, support, and evoke emotion.

Technical practices and user data are merely tools—they are not enough. Authentic design requires the integration of real human experience: your personal (and company) history, the lived experience of your clients, and the broader context of society, art, and culture. Design is a vital part of communication, and communication is an inseparable part of culture.

You cannot make a layout "human" simply by adding pictures of people. Real human design needs real human experience. While AI can replicate existing patterns, it cannot create human experience from scratch.

Human-centric design is, and will always be, made for humans by humans.
That connection is the true luxury.
DeepL
Translation platform
Senior Designer (Creative Studio)
It would take a week to guide you through everything I've created at DeepL. Starting as a Marketing Designer, I have grown into a Senior Designer at the Creative Studio, taking ownership of art direction and execution for various campaigns and product launches.
The main achievements:
• Created art direction for 5+ integrated campaigns from scratch, ranging from demand generation to digital events.
• Scaled rebranding efforts by developing a robust suite of Figma, deck, and 3D Spline templates to streamline internal and external design workflows.
• Produced end-to-end creatives for 10+ global launches, reviewing product/feature positioning across market and delivering static assets and motion storyboards.

Tools: Figma | Adobe CC | Spline | Asana | Google Slides | AI tools
MTK theatre
independent theatre company
Senior Brand & Communication Designer
The brand identity needed to be reconstructed to visually translate the values and spirit of the theatre company. Then, we had to rebuild all the on-brand assets for ads, web, emails, and print.
We concentrated the entire design system around typography and the gradient based on three corporate colors. The design system is easy to rebuild for a purpose: for example, a poster, a social media post, or an email.

The main achievements:
• Increased the company’s income by 20% by redesigning the brand guidelines and leading the team of two designers.
• Expanded the audience by 10% by filming video teasers with an end-to-end production: from the idea to creation.

Tools: Adobe CC | Figma | Procreate | Blocs | Miro
WhoIsDutyToday
telegram channel with 45000+ subscribers
Lead Brand Designer

WhoIsDutyToday is a Telegram media writing about SMM and digital marketing. It needed an eye-catching avatar and visual identity based on it.

The author wanted to show herself in the visuals, so I created an avatar based on her photo. In addition, I developed floral theme illustrations to be different from the competitors and to translate the idea of social media being a part of the world as flora. I produced the main image, infographics, on-brand assets, and telegram stickers for it.

The main achievements:
• Speeded the growth of the subscribers by 10% by creating the brand identity, the main illustration, and assets from scratch to increase the awareness of the brand.
• Produced on-brand stickers downloaded by 2000+ users.

Tools: Adobe CC | Procreate | Trello | Notion
Square that poster
poster campaign
personal project
Square that poster was a personal project in December 2022. I created one new square poster every day and published it on my Instagram. Wanting it to be authentically mine, and I was producing posters translating things I was worried about at that time.
The reason was to explore new techniques and tools. I was experimenting with typography, animation, illustration, and 3D translating my thoughts day-to-day for almost the whole of December. The overall results inspire me, and I will do Square that poster in December 2023 again.

The main achievements:
• Created 20 static and 5 animated posters from scratch in one month exploring new design techniques and artistic methods.
• Learned two 3D modeling tools (Womp 3D and Spline) in one month.
• Increased engagement on my Instagram by 20% by creating this series of posters and posting it daily.


Tools: Adobe CC | Figma | Procreate | Womp 3D | Spline | Midjourney
Panda Ads
performance and influence marketing agency • B2B
Senior Brand & Communication Designer
Panda Ads needed a complete and consistent brand identity to increase the number of clients and awareness of the brand.
We came up with a simple and understandable logo and neon colors to highlight the active position of Panda Ads. The visual solution attracts customers from the required business areas: digital, blogging, music, fashion, and beauty.

The main achievements:
• Created the logo and corporate identity in two months from scratch.
• Reduced the expenses for print by 10% by finding the best way for preprinting neon green color.

Tools: Adobe CC | Figma | MS Office | Keynote
More
I’ve had a long, wonderful career in design, so showing you everything would take a lifetime.
Instead, I’ve hand-picked a few of my favorite 3D and illustration works that I’m particularly proud of.
Contacts
Collaboration is everything! I believe teams craft the best products. If you feel I might be a good fit for your company or project, drop me a line by email or LinkedIn. You can download my CV here.
+4915203790195
alexlyalyushkin@gmail.com
Aleksandr Lialiushkin
Senior Designer / Art Director / Brand & Communication
This site was made on Tilda — a website builder that helps to create a website without any code
Create a website
How to remove this block? About platform Submit a complaint