+4915203790195
alexlyalyushkin@gmail.com
Download CV
Hello ElevenLabs • Hello ElevenLabs • Hello ElevenLabs •
I'm Alex, Art Director and Senior Brand Designer.
I prepared this portfolio to apply for the Brand Designer position. I see you are looking for a team member to evolve ElevenLabs’ visual identity and translate it into scalable design systems. I believe this position appears to be a match with my interests and career goals.

My approach is rooted in translating complex strategic ideas into clear, compelling brand systems and high-impact visual stories. In my recent role as a Senior Designer within the Creative Studio at DeepL, I frequently operated at the Art Director level, developing visual directions and creative concepts for global integrated campaigns from scratch. I pioneered AI-driven workflows for visual research and creative exploration—accelerating our exploration phase by 50%—while producing multi-channel assets across digital, web, motion, and print in close collaboration with cross-functional teams.
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Hello ElevenLabs
I'm Alex, Art Director and Senior Brand Designer.
I prepared this portfolio to apply for the Brand Designer position. I see you are looking for a team member to evolve ElevenLabs’ visual identity and translate it into scalable design systems. I believe this position appears to be a match with my interests and career goals.

My approach is rooted in translating complex strategic ideas into clear, compelling brand systems and high-impact visual stories. In my recent role as a Senior Designer within the Creative Studio at DeepL, I frequently operated at the Art Director level, developing visual directions and creative concepts for global integrated campaigns from scratch. I pioneered AI-driven workflows for visual research and creative exploration—accelerating our exploration phase by 50%—while producing multi-channel assets across digital, web, motion, and print in close collaboration with cross-functional teams.
my projects · my projects · my projects · my projects · my projects
DeepL
Translation platform
Senior Designer (Creative Studio)
It would take a week to guide you through everything I've created at DeepL. Starting as a Marketing Designer, I have grown into a Senior Designer at the Creative Studio, taking ownership of art direction and execution for various campaigns and product launches.
Key Contributions:
• Created art direction for 5+ integrated campaigns from scratch, ranging from demand generation to digital events.
• Scaled rebranding efforts by developing a robust suite of Figma, deck, and 3D Spline templates to streamline internal and external design workflows.
• Produced end-to-end creatives for 10+ global launches, reviewing product/feature positioning across market and delivering static assets and motion storyboards.

Tools: Figma | Adobe CC | Spline | Asana | Google Slides
AI tools: DeepL Agent | Gemini | Krea | Lummi
MTK theatre
Independent theatre company
Senior Brand & Communication Designer
The brand identity needed to be reconstructed to visually translate the values and spirit of the theatre company. Then, we had to rebuild all the on-brand assets for ads, web, emails, and print.
We concentrated the entire design system around typography and the gradient based on three corporate colors. The design system is easy to rebuild for a purpose: for example, a poster, a social media post, or an email.

Key Contributions:
• Increased the company’s income by 20% by redesigning the brand guidelines and leading the team of two designers.
• Expanded the audience by 10% by filming video teasers with an end-to-end production: from the idea to creation.

Tools: Adobe CC | Figma | Procreate | Blocs | Miro
Art Tabor
Art Institution & Gallery
Art Director • Senior Brand Designer
Art Tabor is a multidisciplinary art institution, gallery, and workshop hub. We developed a flexible, dynamic visual system designed to adapt seamlessly across diverse communication channels and three core pillars: art exhibitions, educational programs, and social initiatives
The logo is deeply rooted in Art Tabor’s brand DNA. The horse mark symbolizes the nomadic origins of the art space and its continuous evolution. The visual system is based on modular geometric forms that, paired with a structural line, form the layouts. This approach is balanced by a strict grid system, ensuring absolute consistency across platforms while preserving the space's unique, avant-garde character.

Key Contributions:
• Conceptualized and delivered a visual identity, a structured asset library, and comprehensive guidelines for seamless cross-platform implementation.
• Directed the visual strategy for the institution's launch campaign, establishing a cohesive and recognizable brand image that unified all three operational pillars.

Tools: Figma | Adobe CC | Photography
Verification
music project
VERIFICATION is a music project that combines classical and electronic music, exploring the human and artificial in its artistic practice. To reflect this, we chose a human visual dissolving into pixels as the key artwork. We also used an antiqua typeface to maintain a connection with classical music traditions, alongside highly textured visuals of nature and light for the stage projections.
Key Contributions:
• Led the visual creative direction for the debut album and social media campaign assets.
• Designed and produced video assets for the stage performance.

Tools: Figma | Adobe CC | Final Cut | Google Flow | Liit | Procreate
Contacts
Collaboration is everything! I believe teams craft the best products. If you feel I might be a good fit for your company or project, drop me a line by email or LinkedIn. You can download my CV here.
+4915203790195
alexlyalyushkin@gmail.com
Aleksandr Lialiushkin
Senior Designer / Art Director / Brand & Communication
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