Aleksandr Lialiushkin // Designer

Aleksandr Lialiushkin
Brand & Communication Designer

+995591015726
alexlyalyushkin@gmail.com

Aleksandr

Lialiushkin

Hi! I am a 100% visual thinker with a passion for transforming any data into visual narratives.

I started as a freelance Graphic Designer in 2012 (when I was in my second year of education) by creating content for web and social media. In ten years, I grew to a Senior Brand & Communication Designer taking design ownership for reviewing product positioning and all branding and designing processes.

I produced digital layouts and printed matter for 20+ companies using a solid bunch of tools: from Adobe CC and Figma to Cinema 4D and Procreate. Moreover, I am highly skilled in video production and motion graphics. Nowadays, I explore AR and VR design and focus on learning 3D and motion tracking technologies.

Let’s change the world together! I am the designer you have been looking for years. Don’t hesitate to contact me if you have Brand & Communication (and Graphic, of course) design job opportunities.

MTK theatre: how rebranding can impact growth

independent theatre company
Senior Brand & Communication Designer

The brand identity needed to be reconstructed to visually translate the values and spirit of the theatre company. Then, we had to rebuild all the on-brand assets for ads, web, emails, and print.

We concentrated the entire design system around typography and the gradient based on three corporate colors. The design system is easy to rebuild for a purpose: for example, a poster, a social media post, or an email.

The main achievements:
• Increased the company’s income by 20% by redesigning the brand guidelines and leading the team of two designers.
• Expanded the audience by 10% by filming video teasers with an end-to-end production: from the idea to creation.

Tools: Adobe CC | Figma | Procreate | Blocs | Miro

WhoIsDutyToday: how to transform personality into visuals

telegram channel with 45000+ subscribers
Lead Brand Designer

WhoIsDutyToday is a Telegram media writing about SMM and digital marketing. It needed an eye-catching avatar and visual identity based on it.

The author wanted to show herself in the visuals, so I created an avatar based on her photo. In addition, I developed floral theme illustrations to be different from the competitors and to translate the idea of social media being a part of the world as flora. I produced the main image, infographics, on-brand assets, and telegram stickers for it.

The main achievements:
• Speeded the growth of the subscribers by 10% by creating the brand identity, the main illustration, and assets from scratch to increase the awareness of the brand.
• Produced on-brand stickers downloaded by 2000+ users.

Tools: Adobe CC | Procreate | Trello | Notion

Square that poster: how to build a poster campaign in a month

poster campaign
personal project

Square that poster was a personal project in December 2022. I created one new square poster every day and published it on my Instagram. Wanting it to be authentically mine, and I was producing posters translating things I was worried about at that time.

The reason was to explore new techniques and tools. I was experimenting with typography, animation, illustration, and 3D translating my thoughts day-to-day for almost the whole of December. The overall results inspire me, and I will do Square that poster in December 2023 again.

The main achievements:
• Created 20 static and 5 animated posters from scratch in one month exploring new design techniques and artistic methods.
• Learned two 3D modeling tools (Womp 3D and Spline) in one month.
• Increased engagement on my Instagram by 20% by creating this series of posters and posting it daily.

Tools: Adobe CC | Figma | Procreate | Womp 3D | Spline | Midjourney

Panda Ads: how colors can translate the values

performance and influence marketing agency • B2B
Senior Brand & Communication Designer

Panda Ads needed a complete and consistent brand identity to increase the number of clients and awareness of the brand.

We came up with a simple and understandable logo and neon colors to highlight the active position of Panda Ads. The visual solution attracts customers from the required business areas: digital, blogging, music, fashion, and beauty.

The main achievements:
• Created the logo and corporate identity in two months from scratch.
• Reduced the expenses for print by 10% by finding the best way for preprinting neon green color.

Tools: Adobe CC | Figma | MS Office | Keynote

Net-simple.agency: how to frame a friendly B2B brand

digital marketing agency • B2B
Lead Brand & Communication Designer

The main task of Net-simple.agency branding is to find a balance between friendly design and storytelling for B2B business. Therefore, we created a restrained logo and informal illustrations. This contrast was followed in typography: with sans-serif and hand-written font.

After that, we were developing the digital experience of the website and trying to showcase the portfolio most efficiently. We came up with cards changing the highlights according to the user's data. For example, the SMM manager and Marketing lead were supposed to see different but most relevant data in the same card.

The main achievements:
• Increased brand awareness by developing corporate identity and website design in three months from scratch.
• Created 50+ on-brand assets from scratch.

Tools: Adobe CC | Figma | Procreate | Keynote | Notion | Miro

Designing multi-channel digital and printed experiences, a big fan of A/B testing, and perfect at managing parallel workflows: it’s all about me. I am really good at developing brand identity and producing content from conception to execution for social, ads, the web, and other media.

Video & Animation

I have a digital photography and videography background: my first meeting with a camera was 12 years ago. Throughout my career, I was happy to create promotional and art videos and photos, taking responsibility for end-to-end production, from an idea to shooting and editing.

For example, at MTK Theatre, I directed and operated over 15 photo & video shoots used in digital and social media campaigns getting 4-9% CTR. Pair of teasers I made there (plus my showreel and one abstract work) are below.

Contacts

Collaboration is everything! I believe teams craft the best products. If you feel I might be a good fit for your company or project, drop me a line by email or LinkedIn. You can download my CV here.

+995591015726
alexlyalyushkin@gmail.com

Aleksandr Lialiushkin
Brand & Communication Designer