I believe that design isn't just how it looks, but how it works and why it matters.
I started as a freelance Graphic Designer in 2012 by creating content for web and social media. In fourteen years, I grew to a Senior Brand & Communication Designer and Art Director taking design ownership for all branding and designing processes.
I produced digital layouts and printed matter for 20+ companies using a solid bunch of tools: from Adobe CC and Figma to Cinema 4D and Procreate. Moreover, I am highly skilled in video production, motion graphics, and 3D creation.
Let’s change the world together! I am the designer you have been looking for years. Don’t hesitate to contact me if you have Brand & Communication (and Graphic, of course) design job opportunities.
Before exploring my work, I’d like to share my perspective on a theme that is shaping our industry today. Click the question below to dive in, or head straight to my projects.
What is human-centered design?
Design exists for humans only. Machines and agents don’t need it. In order to achieve its goals, design should never stop at just selling a product or informing a user. It has to inspire, support, and evoke emotion.
Technical practices and user data are merely tools—they are not enough. Authentic design requires the integration of real human experience: your personal (and company) history, the lived experience of your clients, and the broader context of society, art, and culture. Design is a vital part of communication, and communication is an inseparable part of culture.
You cannot make a layout "human" simply by adding pictures of people. Real human design needs real human experience. While AI can replicate existing patterns, it cannot create human experience from scratch.
Human-centric design is, and will always be, made for humans by humans. That connection is the true luxury.
It would take a week to guide you through everything I've created at DeepL. Starting as a Marketing Designer, I have grown into a Senior Designer at the Creative Studio, taking ownership of art direction and execution for various campaigns and product launches.
The main achievements: • Created art direction for 5+ integrated campaigns from scratch, ranging from demand generation to digital events. • Scaled rebranding efforts by developing a robust suite of Figma, deck, and 3D Spline templates to streamline internal and external design workflows. • Produced end-to-end creatives for 10+ global launches, reviewing product/feature positioning across market and delivering static assets and motion storyboards.
Tools: Figma | Adobe CC | Spline | Asana | Google Slides | AI tools
MTK theatre
Independent theatre company Senior Brand & Communication Designer
The brand identity needed to be reconstructed to visually translate the values and spirit of the theatre company. Then, we had to rebuild all the on-brand assets for ads, web, emails, and print.
We concentrated the entire design system around typography and the gradient based on three corporate colors. The design system is easy to rebuild for a purpose: for example, a poster, a social media post, or an email.
The main achievements: • Increased the company’s income by 20% by redesigning the brand guidelines and leading the team of two designers. • Expanded the audience by 10% by filming video teasers with an end-to-end production: from the idea to creation.
Art Institution & Gallery Art Director • Senior Brand Designer
Art Tabor is a multidisciplinary art institution, gallery, and workshop hub. We developed a flexible, dynamic visual system designed to adapt seamlessly across diverse communication channels and three core pillars: art exhibitions, educational programs, and social initiatives
The logo is deeply rooted in Art Tabor’s brand DNA. The horse mark symbolizes the nomadic origins of the art space and its continuous evolution. The visual system is based on modular geometric forms that, paired with a structural line, form the layouts. This approach is balanced by a strict grid system, ensuring absolute consistency across platforms while preserving the space's unique, avant-garde character.
The main achievements: • Conceptualized and delivered a visual identity, a structured asset library, and comprehensive guidelines for seamless cross-platform implementation. • Directed the visual strategy for the institution's launch campaign, establishing a cohesive and recognizable brand image that unified all three operational pillars.
Tools: Figma | Adobe CC | Photography
Square that poster
Poster campaign personal project
Square that poster was a personal project in December 2022. I created one new square poster every day and published it on my Instagram. Wanting it to be authentically mine, and I was producing posters translating things I was worried about at that time.
The main achievements: • Created 20 static and 5 animated posters from scratch in one month, exploring new design techniques and artistic methods. • Learned two 3D modeling tools (Womp 3D and Spline) in one month. • Increased engagement on my Instagram by 20% by creating this series of posters and posting it daily.
Tools: Adobe CC | Figma | Procreate | Womp 3D | Spline | Midjourney
More
I’ve had a long and wonderful career in design, so showing you everything would take a lifetime. Instead, I’ve hand-picked a few of my favorite works that I’m particularly proud of.
Contacts
Collaboration is everything! I believe teams craft the best products. If you feel I might be a good fit for your company or project, drop me a line by email or LinkedIn. You can download my CV here.
+4915203790195 alexlyalyushkin@gmail.com
Aleksandr Lialiushkin Senior Designer / Art Director / Brand & Communication
Aleksandr Lialiushkin Senior Designer / Art Director
